Communication Theories: Perspectives, Processes, and Contexts
McGraw-Hill Companies,Incorporated, Jun 30, 2004 - Language Arts & Disciplines - 368 pages
Providing a current and comprehensive discussion of influential theories in communication, this text portrays the strengths and weaknesses of each theory. Communication Theories helps students see where these theories fit in the broad scheme of social inquiry and generally guides students in the evaluation and critique of theories in order to reach a more sophisticated level of understanding. Although it emphasizes theories developed by communication scholars, Communication Theories also includes work developed outside the field that has strongly influenced the work of communication scholars. The second edition has been completely updated to include new or enhanced coverage of post-colonialism, critical race theory, new generation social penetration theory, and mass media reception theory.
19 pages matching evaluate in this book
Results 1-3 of 19
What people are saying - Write a review
Other editions - View all
abstract action assembly action assembly theory approach argues attitude axiology behavior believe Berger Burgoon cation causal Chapter cognitive communica communication discipline communication processes communication scholars communication theory complex concepts consider construct constructivist context conversation critical theorists critique cultural define dialectical discussed emphasizes empirical epistemology evaluate example expectancy violation theory explanation feminist Frankfurt School function goals grounded theory hermeneutics human ideas important individuals influence inter interac interaction interpersonal interpretive theory involves issues knowledge logical look meaning ment message production metatheoretical munication narrative nication observation ontology organization organizational communication particular perspective position positivist post-positivist predictions problems proposed rela relational development relationships role schemas scholarship scientific sense sensemaking situations social penetration theory social research social world specific speech codes spiral of silence structuration theory studies symbolic television theo theoretical theory development tion tional tive tradition uncertainty reduction theory understanding values variety