Global ideas: how ideas, objects and practices travel in a global economy

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Barbara Czarniawska-Joerges, Guje Sevón
Liber & Copenhagen Business School Press, 2005 - Business & Economics - 301 pages
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Attempts to explain how it is possible that, although the same idea travels around the globe at a high speed, local realities are still very different. This book shows what is travelling; and how it moves between countries and disciplines. Its frame of reference consists of a combination of organization theory, institutionalism and sociology.

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