The Handbook of Magazine Publishing |
Contents
Advertising management and marketing | 1 |
Training salespeople by Dave Hagenbuch June 1975 | 9 |
The marketing function by William Abbott January 1982 | 50 |
Copyright | |
9 other sections not shown
Common terms and phrases
advance renewal advertising agency audience audit basic billing buyer cable chain circulation director client competition consumer copy cost creative develop direct mail direct marketing distribution dollars editor effective effort Eliot DeY envelope evaluation example fulfillment house Hagenbuch important increase industry Inside Sports interest issue letter look maga magazine publishing magazine's mailing house ment national distributor newsletter newsstand Newsweek offer package percent percentage person personal computer pink sheet postal potential printing problems profit promotion prospects psychographic publication question rate base reader reports response retailers revenue salespeople salesperson says schedule selling single-copy Source Evaluation subscriber subscription successful sumer sure sweepstakes techniques tion titles wholesaler zine Zip Code