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absence of cable adjacent markets Appendix Table Arbitron assumes attractiveness indices audience diversion projections audience if cable AUDIENCE IN REPRESENTATIVE audience share equations audience watches Audienceb Average audience base 100 percent Below-100 Markets Cable Exists Network cable households cable system Cable Television Charles River Associates distant network stations distant signals Distant Stations Prim due to cable Dupl Early Fringe EFFECT OF CABLE Federal Communications Commission Fisher Four Time Periods full broadcast day full-day independent stations Independent VHF UHF Late Fringe market is wired MARKETS UNDER PRESENT network affiliates Network Independent VHF network signals OFF-THE-AIR NWC EQUAL Off-the-air viewing VHF overlapping signals Park POTENTIAL RELAXED CABLE PRESENT AND POTENTIAL Rand RELAXED CABLE REGULATION REPRESENTATIVE MARKETS Roger Cooper Schink signals from adjacent STATION AUDIENCE tion Total Top-50 Markets UHF stations UHF Total Top-50 UHF VHF UHF VHF UHF Independent VHF UHF Total VHF UHF VHF watches local stations WZTV