The Inmates are Running the Asylum
The "Inmates are Running the Asylum" argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.
What people are saying - Write a review
We haven't found any reviews in the usual places.
It Costs You Big Time
12 other sections not shown
Other editions - View all
apologists behave behavior Betsy Bill Gates build button cast of characters Chad Chapter Clevis client cognitive friction completely CoolPix 900 create culture dancing bear dancing bearware database deadline demands development process dialog box document easy effective effort Ernie example experience feel stupid functions grammers hard hardware hierarchical file system high-tech Homo logicus human industry interaction design interface Logitech Microsoft monocline movie never personal goals Polite Software powerful practical goals precision primary persona problem prod programmer's programmers prototype scanned scanner scenarios Scott McGregor screen Silicon Valley simple software development software engineers software-based products solution solve success Swiss Army Knife tasks tech technical tell things tion typically usability usability testing user's vendors visual Windows Windows 3.0 Windows 95 write