Managing Social Media in Libraries: Finding Collaboration, Coordination, and Focus
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.
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actions allow blog post budgets campus capture knowledge challenge collaboration connect coordination tools create Crowdsourcing databases David Weinberger define designers disintermediation documents employees engage ensure existing filtering focus formal gadget phase Google+ Hashtags ideas images impact implemented individuals innovation integrated integrated library systems interaction Learning 2.0 librarians and staff library staff members library users library’s blog library’s homepage library’s social media loose systems loosely-coupled systems managers and leaders managing social media marketing Netflix offer options organization organizational culture organizational members participation rules person Pinterest podcast prediction market problems recognize requires RSS feeds social bookmarking social media sites social media tools social networking standard structure Troy Tumblr tweet Twitter account updated usability studies Usability testing voice Wordpress write YouTube