New media technology: cultural and commercial perspectives

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Allyn and Bacon, 1996 - Business & Economics - 434 pages
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New media technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere.

Previously published under the title, New media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the world wide web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the telecommunications act of 1996.

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An Industry Overview
Media at the Millennium
From Movable Type to Digital Bit Streams

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About the author (1996)

John V. Pavlik is professor and chair of the Department of Journalism and Media Studies at Rutgers University. His articles have appeared in and Television Quarterly, among other venues. His books include Converging Media: Introduction to Mass Communication in the Digital Age, Journalism and New Media, and New Media Technology: Cultural and Commercial Perspectives.

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