Creativity in Public Relations

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Kogan Page Publishers, 2007 - Business & Economics - 244 pages
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Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the ""five Is"" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded by their peers as ""creative."" By clearly establishing a definition of ""creativity,"" this third edition will help PR practitioners use the creative process to greater effect in their work.
 

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This piece creativity in PR is a must have for any good PR practitioner who wants to mve forward

Contents

I
4
II
18
III
28
IV
40
V
66
VI
88
VIII
103
IX
115
XII
150
XIII
161
XV
168
XVI
193
XVII
210
XVIII
224
XIX
234
XX
236

X
123
XI
139

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About the author (2007)

Andy Green runs his own public relations and marketing consulting firm. He has over 20 years of experience in the public relations profession and has won numerous professional awards for his creative work.  He now teaches courses on creativity for many leading organizations.

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