The Strategy Concept and Process: A Pragmatic ApproachHax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world. |
Contents
A Formal Strategic Planning Process | 24 |
The Core Concepts | 43 |
The Mission of the Business | 50 |
Copyright | |
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achieve activities analysis assessment assets broad action programs budget business level business scope business segmentation business strategy business unit C.K. Prahalad capabilities capital central companies competitive advantage competitive position competitors concept of strategy core competencies corporate level corporate strategy cost critical customers decisions define definition Detergent dimensions drawn from public economic environmental scan equity external factors Figure firm firm's formal framework functional strategies future Gary Hamel geographical global growth Harvard Business Harvard Business Review Harvard Business School horizontal strategy human resources management identify industry attractiveness internal scrutiny investment issues long-term major managerial infrastructure manufacturing market share matrix measures Medco Merck mission organization overall performance perspective portfolio product line profitability ratio relevant requirements resource allocation resource-based view strategic funds strategic management strategic thrusts suppliers sustainable sustainable competitive advantage tasks tion Unilever unique competencies value chain vertical integration