The Dartnell Direct Mail and Mail Order Handbook |
Contents
Chapter Page | 22 |
HOW THE PUBLIC REACTS TO DIRECT MAIL | 43 |
THE BASIC ELEMENTS OF DIRECT MAIL | 55 |
Copyright | |
46 other sections not shown
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Common terms and phrases
A. C. Nielsen airmail audience Autotyped basic Bell & Howell booklet brochure broker buyers catalog color computer letters copy copywriters cost coupons cover dealers developed direct mail advertisers direct mail campaign direct mail pieces direct mail program distributors effective example featured folder format Franklin Mint frequently fund raising gift give illustrations important inches included inquiries interest letterhead list broker list owner magazine mail order mailer mailing list major manufacturers Match Code material merchandise name and address newsletter offer order field order form package paper post cards post office postage printed product or service profit promotion prospects publication purchase reader Reader's Digest received recipient reply card retail sales promotion salesman sample selected selling sent showmanship specific stamps story stuffers successful syndicated tape technique tion users usually write zip code