Burn Rate: How I Survived the Gold Rush Years on the Internet
Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.
As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind "Wired" magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
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BURN RATE: How I Survived the Gold Rush Years on the InternetUser Review - www.kirkusreviews.com
An insider's account of the digital revolution, from its earliest days in the late 1980s to its sudden prominence in the media business. Wolff, a journalist and the founder and former CEO of Wolff New ... Read full review
LibraryThing ReviewUser Review - wfzimmerman - LibraryThing
An unusually candid and, therefore, entertaining Internet narrative. The author seems like a jerk, but he tells a great story and I'd read anything he writes in future. Read full review