Burn Rate: How I Survived the Gold Rush Years on the Internet

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Orion, 1999 - Corporate profits - 364 pages
Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.
As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind "Wired" magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

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BURN RATE: How I Survived the Gold Rush Years on the Internet

User Review  - www.kirkusreviews.com

An insider's account of the digital revolution, from its earliest days in the late 1980s to its sudden prominence in the media business. Wolff, a journalist and the founder and former CEO of Wolff New ... Read full review

LibraryThing Review

User Review  - wfzimmerman - LibraryThing

An unusually candid and, therefore, entertaining Internet narrative. The author seems like a jerk, but he tells a great story and I'd read anything he writes in future. Read full review

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About the author (1999)

Michael Wolff was born in Paterson, New Jersey on August 27, 1953. He attended Columbia University and graduated from Vassar College in 1975. He began his career by publishing his first magazine article in the New York Times Magazine in 1974 and then moved on to become a contributing writer to the New Times, a bi-weekly news magazine. His first book, a colllection of essays entitled White Kids, was published in 1979. Michael Wolff then launched his own company, Michael Wolff and Company in 1991. It specialized in book packaging with it's first project being the book - Where We Stand, which had a companion PBS series. In 1998 Wolff was hired by New York Magazine to write a weekly column. He stayed in this position for the next 6 years and authored over 300 columns. Wolff was nominated for the National Magazine Award three times and won twice. He also won a Mirror Award in 2010 in the category of best commentary. In January 2018 Michael Wolff published Fire and Fury: Inside the Trump White House. It was an unflattering description of the behavior by President Donald Trump. It contained descriptions of chaotic interactions between White House senior staff. He other title's include: The Man Who Owns the News: Inside the Secret World of Rupert Murdoch, Burn Rate: Hoe I Survived the Gold Rush Years on the Internet, and Autumn of the Moguls: My Misadventures with the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media.

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