Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business BudgetThe only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out |
Contents
How to Make Your Website Compete with the Big Boys | xi |
The Big Picture | 1 |
What Makes a Good Website? | 3 |
Define Your Audience | 15 |
Make Your Keyword List | 31 |
Research and Discovery | 37 |
Borrow from the Best | 39 |
Find Your Stats | 51 |
Write Killer Content | 113 |
Design to Please | 130 |
Get Personal | 156 |
Add Revenue with Ads | 176 |
Home Your Homepage Test Your Site and Go Live | 185 |
Marketing Search Engines and Advertising | 199 |
Rev Up for Search Engine Optimization Beginner | 201 |
Advanced SEO | 210 |
Gather Up Your Feedback and Do Some Tests | 60 |
Triage | 79 |
Re Design and Re Development | 97 |
Nail Your Sites Structure | 99 |
Start Your Search Engines | 215 |
Get the Word Out to Drive Traffic Up | 225 |
Web Development Toolbox | 238 |
Other editions - View all
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys ... Lori Culwell No preview available - 2009 |
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys ... Lori Culwell No preview available - 2009 |
Common terms and phrases
About.com actually advertising affiliate marketing Amazing HomeMade Biscuits banner ads blog Bob's Dogs brand budget build Chapter click fraud colors Commission Junction conversion rate Craigslist create customers engaging example experience Facebook feedback focus group friends give going Google AdWords Google Analytics graphics Here's homepage images information architecture Internet Johnson & Johnson Jones Soda keyword list Labradoodle look message board newsletter nursing overall PageRank piece of content primary user puppy recommend redesign search engine optimization sell simple site's someone South Beach Diet statistics stats strategy stuff StumbleUpon Sub 1 Sub submit sure tagline tags target audience target market tell things Top Five Sites traffic TypePad updates usability testing visitors what's words writing Yahoo