The Global Public Relations Handbook: Theory, Research, and Practice

Front Cover
Krishnamurthy Sriramesh, Dejan Vercic
Routledge, Jun 20, 2003 - Business & Economics - 600 pages
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
 

Contents

CHAPTER 1 A Theoretical Framework for Global Public Relations Research and Practice
1
PART I Asia and Australasia
21
PART II Africa
143
PART III Europe
197
PART IV The Americas
321
Key Dimensions and Actors
397
Author Index
523
Subject Index
533
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