Got Game: How the Gamer Generation is Reshaping Business Forever

Front Cover
Harvard Business School Press, 2004 - Business & Economics - 202 pages
The Biggest Factor Shaping the future of business is small enough to fit in a teenager's hand. That factor is video games - and though most of us dismiss gaming as a waste of time, more than ninety million people are ready to prove us wrong. Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business.

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Got game: how the gamer generation is reshaping business forever

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Those who are looking for a contrarian view of video games will find it in these pages. While many parents fret about their children's minds turning to goo as they squander hour after hour absorbed in ... Read full review

About the author (2004)

John C. Beck is President of North Star Leadership Group, a senior adviser at Monitor Group, and Senior Research Fellow at the Annenberg Center of the Digital Future, University of Southern California.

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