Mass Media in AmericaManagement theory is presented in a visually appealing colour design, with an abundance of diverse and practical Asia Pacific examples interwoven throughout. Campling from James Cook University, Wiesner from University of Southern Queensland. |
Contents
Print Media | 15 |
Magazines and the Fragmenting Audience | 85 |
Whence We Came Revisited | 111 |
Copyright | |
10 other sections not shown
Common terms and phrases
advertising agency American argue attempt audience began Bettmann Archive broadcast cable cable television called channels circulation Columbia Journalism Review commercial cost court coverage critics daily newspaper disc jockey dramatic early economic editors ence entertainment example fairness doctrine film going gramming groups Hollywood important industry interest issues journalists kind listeners magazine mass communication mass media material medium ment million nation Newsweek Nixon paper percent persons picture play political popular president printing problems produced pseudo-events public relations published radio stations ratings readers record reporters role rules sell seventies sion social society story studio success syndicated talk tele television program television stations tend theater things tion TV Guide Twentieth-Century Fox underground press viewers watch writers wrote York