Mass Media in America
Management theory is presented in a visually appealing colour design, with an abundance of diverse and practical Asia Pacific examples interwoven throughout. Campling from James Cook University, Wiesner from University of Southern Queensland.
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The World of Mass Communication
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advertising agency American argue attempt audience began cable cable television called century channels circulation Columbia Journalism Review commercial cost coverage critics daily newspaper disc jockey dramatic early economic editors ence entertainment example fairness doctrine film freedom gramming groups Hollywood important industry interest issues journalists kind license listeners magazine mass communication mass media material medium ment million nation Newsweek Nixon paper percent persons picture play political popular president printing problems produced pseudo-events public relations published radio stations ratings readers record reporters role rules sell seventies sion social society story studio success syndicated talk tele television program television stations tend theater things tion TV Guide Twentieth-Century Fox underground press viewers watch writers wrote York