Celebrity, Inc.: How Famous People Make Money
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex
Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
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CELEBRITY, INC.: How Famous People Make MoneyUser Review - Jane Doe - Kirkus
Entertainment journalist Piazza dissects the industrialization of fame in the age of celebrity.A celebrity may be a person, but celebrity is a product, a commodity bought and sold, writes the author ... Read full review
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Academy Award actor actress Ad.ly advertising album sales American Idol Arquette artists Ashton Kutcher baby beef Bertinelli box office Branca brand Britney business model Celebrity Magazine celebrity’s charity clients consumer created David Arquette dollars editor Elvis Presley Entertainment episode Facebook fame famous fans Feeding America Figures courtesy film Flutie fragrance friends Graceland gross Hicks hip-hop Hollywood Hurt Locker industry Internet Jay-Z Jenny Craig Jolie Kanye West Katalyst Kim Kardashian label launched Lindsay Lohan magazine’s McGraw Michael Jackson million Miramax movie Oscar campaign paid Paris Hilton percent Pitt publicists Q scores rapper reality show reality stars reality TV record released revenue stream Roesler season sell Sheen Shiloh show’s singer social media sold studio Taylor Hicks television Tim McGraw told tweets Twitter wanted week Weekly weight weight-loss winner York YouTube Zepeda