Norms in the Wild: How to Diagnose, Measure, and Change Social Norms

Front Cover
Oxford University Press, 2017 - Business & Economics - 239 pages
0 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
In Norms in the Wild, distinguished philosopher Cristina Bicchieri argues that when it comes to human behavior, social scientists place too much stress on rational deliberation. In fact, she says, many choices occur without much deliberation at all. Two people passing in a corridorautomatically negotiate their shared space; cars at an intersection obey traffic signals; we choose clothing based on our instincts for what is considered appropriate. Bicchieri's theory of social norms accounts for these automatic components of coordination, where individuals react automatically tocues that focus their attention on what the norm is in that situation. Social norms thus act as rules for making choices in a social world where people expect others - often unconsciously - to follow the same rule. Some norms enable seamless social co-operation, while others are less beneficial tohuman flourishing.Bicchieri is famous for her interdisciplinary work on game theory and most recently her work on social norms, and Norms in the Wild represents her latest challenge to many of the fundamental assumptions of the social sciences. Bicchieri's work has broad implications not only for understanding humanbehavior, but for changing it for better outcomes. People have a strongly conditioned preference for following social norms, but that also means that manipulating their expectations can cause major behavioral changes. Bicchieri has been working recently with UNICEF and other NGO's to explore theapplicability of her views to issues of human rights around the world. Is it possible to change social expectations around forced marriage, genital mutilations, and public health practices like vaccinations and sanitation? If so, how? What tools might we use? This short book explores how socialnorms work, and how changing them - changing preferences, beliefs, and especially social expectations - can potentially improve lives all around the world. It will appeal to an unusually broad range of readers including philosophers, psychologists and others in behavioral sciences, and anyoneinvolved in public policy or at NGOs.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Diagnosing Norms
1
 Consensus and Conformity
50
3 Norm Change
106
4 Tools for Change
142
5 Trendsetters
163
Bibliography
209
Index
223
Copyright

Other editions - View all

Common terms and phrases

About the author (2017)


Cristina Bicchieri is S.J.P. Harvie Professor of Social Thought and Comparative Ethics in the Departments of Philosophy and Psychology Departments, and director of the Philosophy, Politics and Economics program, the University of Pennsylvania.

Bibliographic information