Persuasion: Reception and Responsibility
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture politics, mass media, advertising, and the Internet as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
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What people are saying - Write a review
This book contains a vast amount of information. Chapters 8 through 10 are highly packed with various important theories but it is not always clear how everything relates. Visuals would have helped me understand this section as opposed to the reliance on text. Maybe that's just me.
Still a worthy attempt.