Persuasion: Reception and Responsibility

Charles U. Larson

Cengage Learning, Feb 24, 2009 - Performing Arts - 480 pages

PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture politics, mass media, advertising, and the Internet as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

About the author

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.

Bibliographic information

• Title: Persuasion: Reception and Responsibility
• Author: Charles U. Larson
• Edition: 12
• Publisher: Cengage Learning, 2009
• ISBN: 0495567507, 9780495567509
• Length: 480 pages
• Subjects: Performing Arts / Theater / General