What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
“Eye-opening, thought-provoking, and enlightening.”
“An indispensable guide to the business logic of the networked era.”
“A stimulating exercise in thinking really, really big.”
What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
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What Would Google Do?User Review - Not Available - Book Verdict
Verdict: A well-indexed and thought-provoking survey of how the Internet-and specifically Google-have changed the business landscape, and what companies must do to keep up. Highly recommended for ... Read full review
After reading the book 'Googled' I wanted to read more about Google and this book has been an amazing insight on the way Google works. As a young professional it's been so interesting and informative on how to handle the "Google Age"of business.
New Business Reality
Were more than consumers
Markets minus middlemen
Continuing the conversation
Killing the book to save