What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

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Harper Collins, Mar 17, 2009 - Business & Economics - 288 pages
12 Reviews

“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

 

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What Would Google Do?

User Review  - Not Available - Book Verdict

Verdict: A well-indexed and thought-provoking survey of how the Internet-and specifically Google-have changed the business landscape, and what companies must do to keep up. Highly recommended for ... Read full review

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Brilliant
After reading the book 'Googled' I wanted to read more about Google and this book has been an amazing insight on the way Google works. As a young professional it's been so interesting and informative on how to handle the "Google Age"of business.

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Contents

New Relationship
11
New Architecture
24
New Publicness
40
New Economy
54
New Business Reality
70
New Ethic
91
New Imperatives
109
Media
123
Advertising
145
Utilities
162
Were more than consumers
177
Markets minus middlemen
195
Public Institutions
210
Beyond Google?
226
Continuing the conversation
243
Copyright

Killing the book to save
136

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About the author (2009)

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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