What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
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Review: What Would Google Do?User Review - Chris Cahill - Goodreads
Never before have I wanted to burn a book once I finished it. I bought this at a charity shop to see what an outsider's perspective from 2011 matched with my insider's perspective in 2015 ... Read full review
Review: What Would Google Do?User Review - Iain - Goodreads
As with many technology books, this one dates pretty quickly. The way it talks about the, now moribund, Digg and doesn't mention Reddit, for example, shows its age. It does make its point very ... Read full review
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