What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
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Review: What Would Google Do?User Review - Goodreads
The book is extremely simplistic: dull, repetitive, shallow, and full of naive idealistic ideas. Complete absence of critical thinking or serious reflection makes it really hard to read. 100% pro ... Read full review
Review: What Would Google Do?User Review - Chris Cahill - Goodreads
Never before have I wanted to burn a book once I finished it. I bought this at a charity shop to see what an outsider's perspective from 2011 matched with my insider's perspective in 2015 ... Read full review
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