Doing Research in Business and Management: An Introduction to Process and Method

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Doing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs. A wide range of research tactics are discussed and the reader is offered examples of how these have been used in recent dissertations or theses for masters or doctoral degrees. In addition, the book takes an in-depth look at the case study, one of the most important approaches used by business and management students. Finally the book looks closely at how masters and doctoral degrees are evaluated by examiners and provides a checklist that students may use to ensure that they have complied with all the research requirements for their masters or doctoral degree. Doing Research in Business and Management will be of interest to all business and management students thinking about or obtaining their masters or doctoral degree.

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Wow what a book. A complete guide to beginners in the field of research. The author has used simple language , which is easy to understand and has answered the most frequently asked questions, by a entry level researcher.


About the Authors
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Positivist Approach to Empirical Research
The NonPositivist Approach
The Research Process
The Sample
Statistical Analysis
Ethical Considerations
Writing up the Research
Evaluation of Masters and Doctoral Degrees
A Note on Academic Degrees
Measuring Instruments
Useful Web Site Addresses

Collecting Empirical Data
The Questionnaire or Measuring Instrument
The Case Study

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About the author (1998)

M.A., Stanford University

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