Doing Research in Business and Management: An Introduction to Process and Method

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SAGE, Sep 14, 1998 - Business & Economics - 309 pages
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Doing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs. A wide range of research tactics are discussed and the reader is offered examples of how these have been used in recent dissertations or theses for masters or doctoral degrees. In addition, the book takes an in-depth look at the case study, one of the most important approaches used by business and management students. Finally the book looks closely at how masters and doctoral degrees are evaluated by examiners and provides a checklist that students may use to ensure that they have complied with all the research requirements for their masters or doctoral degree. Doing Research in Business and Management will be of interest to all business and management students thinking about or obtaining their masters or doctoral degree.
 

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Wow what a book. A complete guide to beginners in the field of research. The author has used simple language , which is easy to understand and has answered the most frequently asked questions, by a entry level researcher.

Contents

Foreword
1
About the Authors
7
Business and Management Research in Perspective
14
Philosophical Background to Research
22
Research Strategies and Tactics
42
The Positivist Approach to Empirical Research
72
The NonPositivist Approach
92
The Research Process
119
The Sample
191
Statistical Analysis
205
Ethical Considerations
226
Writing up the Research
240
Evaluation of Masters and Doctoral Degrees
247
A Note on Academic Degrees
261
Measuring Instruments
264
Useful Web Site Addresses
277

Collecting Empirical Data
139
The Questionnaire or Measuring Instrument
149
The Case Study
160

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About the author (1998)

Brian Williams has written and illustrated numerous Tarot decks, among which are"The Renaissance Tarot, The PoMo "(Postmodern) "Tarot," and, along with artist Michael Goepferd, "The Light and Shadow Tarot,

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