Doing Research in Business and Management: An Introduction to Process and Method
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.
After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.
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Wow what a book. A complete guide to beginners in the field of research. The author has used simple language , which is easy to understand and has answered the most frequently asked questions, by a entry level researcher.
About the Authors
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Positivist Approach to Empirical Research
The NonPositivist Approach
The Research Process
Writing up the Research
Evaluation of Masters and Doctoral Degrees
A Note on Academic Degrees
Useful Web Site Addresses
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