Doing Research in Business and Management: An Introduction to Process and Method

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SAGE, Sep 14, 1998 - Business & Economics - 309 pages
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This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.

After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

 

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Wow what a book. A complete guide to beginners in the field of research. The author has used simple language , which is easy to understand and has answered the most frequently asked questions, by a entry level researcher.

Contents

Foreword
1
About the Authors
7
Business and Management Research in Perspective
14
Philosophical Background to Research
22
Research Strategies and Tactics
42
The Positivist Approach to Empirical Research
72
The NonPositivist Approach
92
The Research Process
119
The Sample
191
Statistical Analysis
205
Ethical Considerations
226
Writing up the Research
240
Evaluation of Masters and Doctoral Degrees
247
A Note on Academic Degrees
261
Measuring Instruments
264
Useful Web Site Addresses
277

Collecting Empirical Data
139
The Questionnaire or Measuring Instrument
149
The Case Study
160

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About the author (1998)

Brian Williams has written and illustrated numerous Tarot decks, among which are"The Renaissance Tarot, The PoMo "(Postmodern) "Tarot," and, along with artist Michael Goepferd, "The Light and Shadow Tarot,

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