The story factor: secrets of influence from the art of storytelling

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Perseus Pub., 2001 - Business & Economics - 254 pages
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Storytelling is the oldest tool of influence, an essential ingredient to the development of culture and organizational life. In this groundbreaking book, maverick consultant, writer, and storyteller Annette Simmons applies the lessons of storytelling to management and leadership. Showcasing stories from the front lines in business, as well as parables, myths, and fables from around the world, Simmons shows how anyone-managers, entrepreneurs, sales and marketing professionals, even social activists-can enhance their communication success by applying the principles of storytelling. From launching new business models to making more effective presentations to getting buy-in for new proposals and initiatives, The Story Factor offers practical guidelines for mastering the art of persuasion and developing more productive relationships with colleagues, employees, bosses, investors, and customers.

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The story factor: secrets of influence from the art of storytelling

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In this highly readable book, business communications consultant and author Simmons (Territorial Games) pitches storytelling as the modus operandi for business success. Identifying six stories one ... Read full review


The Six Stories You Need
What Is Story?
What Story Can Do that Facts Cant

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About the author (2001)

Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC's "Power Lunch" and NPR's "Market Watch," and has been quoted in "Fortune," "The Washington Post," and other publications. She is the author of several books including "The Story Factor,