Propaganda and Persuasion
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
What people are saying - Write a review
We haven't found any reviews in the usual places.
What Is Propaganda and How Does It Differ From Persuasion?
Propaganda Through the Ages
Propaganda and Persuasion Examined
Propaganda and Psychological Warfare
How to Analyze Propaganda
Propaganda in Action Four Case Studies
Other editions - View all
advertising appeared atrocities attack attempt attitudes became behavior beliefs black propaganda British broadcasts century cigarette Cold War communication communist conflict continue counterpropaganda countries created Crusades cultural deliberately developed effects estrogen example film forces ganda German groups Gulf Gulf War Hitler ideology important increasing influence institutions Internet Iraq Iraqi issue leaders major manipulation mass media Meerlo military Nazi newspapers organization paganda persuasion PMU farms political potential Premarin propa propaganda activities propaganda analysis propaganda campaign propaganda efforts propaganda messages propaganda techniques propagandist psychological public opinion radio response result rhetoric role Saddam Hussein smoking social society soldiers Soviet Union specific story successful symbols target audience television tion tobacco industry TV Marti U.S. government United Vanport Vietnam Vietnam War white propaganda widely women World War II Wyeth-Ayerst