The Word of Mouse: New Age of Networked Media
An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.
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WORD OF MOUSE: The New Age of Networked MediaUser Review - Jane Doe - Kirkus
Media industry executive Banister offers sharp insights into the latent value of networked media, plus some admittedly hazy speculations into the value of its application relative to user creativity ... Read full review
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actual advertising American Idol animals audience audio autocratic supernodes become behavior Bertelsmann billion Broadcast.com cable commerce connect consumer create devices differentiator distribution dynamics eBay economic electricity elements emergence employ enabled enginets enterprises entertainment evolution evolved feedback loop film four C’s free-range agents Friendster Gnutella Google harness human humanodes immersive individual humanodes industry infrastructure institutions interactive media intrinsic investment iTunes Kazaa linear media literacy marketing masculine media programming media technologies medium micropayment microtransaction mobile phones monetize MoveOn Napster nature Netscape networked media node organic pay-per-view peer-to-peer percent phylum physical players product or programming radio retail revenue RIAA sell share storydwelling experiences storyforming storytelling superego supernodes telacorpus telephone television there’s tion traditional users virtual Warner Warner Bros wireless Yahoo
Page 7 - If you can keep your head when all about you Are losing theirs and blaming it on you; If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated don't give way to hating, And yet don't look too good, nor talk too wise: If you can...