The Word of Mouse: New Age of Networked Media

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Agate Publishing, Mar 1, 2009 - Business & Economics - 216 pages
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An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.
 

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WORD OF MOUSE: The New Age of Networked Media

User Review  - Jane Doe - Kirkus

Media industry executive Banister offers sharp insights into the latent value of networked media, plus some admittedly hazy speculations into the value of its application relative to user creativity ... Read full review

Contents

II
7
III
23
IV
49
V
63
VI
77
VII
91
VIII
105
IX
125
X
139
XI
173
XII
193
XIII
211
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Page 7 - If you can keep your head when all about you Are losing theirs and blaming it on you; If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated don't give way to hating, And yet don't look too good, nor talk too wise: If you can...

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