The Future of Business: The Essentials

Front Cover
Cengage Learning, Oct 23, 2008 - Business & Economics - 528 pages
0 Reviews
With THE FUTURE OF BUSINESS: THE ESSENTIALS 4E, your students begin working on their careers now. Packed with examples and illustrations of real professionals in practice, the text equips students with the knowledge, skills, and competencies they'll need for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance. Revealing the opportunities that exist when students select business as a major, the text enables students to envision themselves in a business career as they explore the possibilities through end-of-chapter videos, online video cases, and the new Building Your Career booklet. These resources offer a clear, in-depth view at what different career paths are like in real practice. THE FUTURE OF BUSINESS: THE ESSENTIALS 4E also explores business through the magic of the seventh art--motion pictures. Through the new BizFlix feature, each chapter opens with a scene from a current Hollywood film related to chapter concepts. In addition, skill-building exercises such as Preparing for Tomorrow's Workplace activities help students develop and strengthen the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills. Critical thinking skills are emphasized, and the Apple, Inc. continuing case is integrated throughout.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Bibliographic information