The aspirin wars: money, medicine, and 100 years of rampant competition
Mann and Plummer take us behind the scenes in the aspirin wars to penetrate the shores of capitalism and show the essence of competition at its canniest, most ruthless, most brilliant, and most fierce.ights to Atlantic. 8 pages of photographs.
53 pages matching consumers in this book
Results 1-3 of 53
What people are saying - Write a review
THE ASPIRIN WARS: Money, Medicine, and 100 Years of Rampant CompetitionUser Review - Jane Doe - Kirkus
The analogy to a military history is well fulfilled by this literate, compendious chronicle of the marketing of aspirin and its analgesic rivals, starting with the drug's final formulation in the late ... Read full review
The aspirin wars: money, medicine, and 100 years of rampant competitionUser Review - Not Available - Book Verdict
The authors detail the history of the marketing of aspirin as a drug from its introduction in 1899 to the present. They carefully researched the business, medical, and legal literature to supplement ... Read full review
How on Earth Did All This Come About?
JUST A BUSINESSMAN
Unsurpassed by Any Other Drug
23 other sections not shown