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Mass Consumption Society and Affluence
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addition advertising affluence American amounts answers appliances asked assets automobile business cycle business investment cent Chapter compact cars consumer behavior Consumer Sentiment countercyclical debt desire developments discretionary dollars durable early expectations extent factors fairly families favorable findings fluctuations frequently houses impact important improve income groups indicate individual inflation influence installment buying installment credit instance intervening variables levels of aspiration major major appliances market research mass consumption economy mass consumption society ment motives needs nomic notion opinion optimistic people's period postwar predict prevailing price increases private pension plans proportion psychological economics purchases question recession recession of 1958 relation represent reserve funds respondents retirement prospects rising sample saving sizable social spending units standard of living statistical stimulate stockholders studies substantial sumer Survey Research Center tax cut tion Toynbee trends unemployment unfavorable variables wants wealth willingness to buy