Influence: Science and Practice

Front Cover
Pearson Education, 2009 - Compliance - 260 pages
666 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."

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5 stars
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4 stars
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3 stars
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2 stars
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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
Interesting, educational, but a little sad. - Goodreads
The book is easy to read and quite enlightening. - Goodreads
My caution is to be wary of all the advice though. - Goodreads

Review: Influence: The Psychology of Persuasion

User Review  - Masatoshi Nishimura - Goodreads

His examples are only the fraction of the events, disregarding any long term impact. If you use these tactics as the ways to improve your communication skills, I actually think it leaves you worse off. The better title of this book would be how to say no to people. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Scott - Goodreads

This is one book that everybody should read. It tells you how you're manipulated, and gives you the tools you need (ie understanding) to combat it. Read full review

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About the author (2009)

Robert B. Cialdini is Regents' Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing. He has taught at Stanford University and Harvard's Kennedy School of Government. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.

Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

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