Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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Review: Influence: The Psychology of PersuasionUser Review - Tiffany - Goodreads
It was a little slow, but I guess it was a nonfiction educational book, so with that in mind, it was fairly interesting. Two problems I had though: 1) the use of click, whirr was wayyyyy too excessive ... Read full review
Review: Influence: The Psychology of PersuasionUser Review - Max Micheelsen - Goodreads
If I had to recommend 3 books to someone, who was about to start their own business or going into sales, this one would make the list! It has a handful of simple principles, you can choose to utilize ... Read full review