Influence: Science and Practice

Front Cover
Pearson Education, 2009 - Compliance - 260 pages
655 Reviews
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

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5 stars
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2 stars
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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
Interesting, educational, but a little sad. - Goodreads
Great book with great insight. - Goodreads
My caution is to be wary of all the advice though. - Goodreads

Review: Influence: The Psychology of Persuasion

User Review  - Tiffany - Goodreads

It was a little slow, but I guess it was a nonfiction educational book, so with that in mind, it was fairly interesting. Two problems I had though: 1) the use of click, whirr was wayyyyy too excessive ... Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Max Micheelsen - Goodreads

If I had to recommend 3 books to someone, who was about to start their own business or going into sales, this one would make the list! It has a handful of simple principles, you can choose to utilize ... Read full review

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About the author (2009)

Robert B. Cialdini is Regents' Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing. He has taught at Stanford University and Harvard's Kennedy School of Government. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.

Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

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