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LibraryThing Review

User Review  - deldevries - LibraryThing

The stories are similar to sitting in a class from Dr. Cialdini at Arizona State. This should be required required for any consumer approaching the world ... bottom line is that the "persuaders" have read all of the tool books! Read full review

LibraryThing Review

User Review  - Phoenixangelfire - LibraryThing

An outstanding review of heuristics and manipulation we use and are abused by in daily life. How to avoid these traps of thinking and to develop deeper insights in reflective thinking and analysis. A ... Read full review

LibraryThing Review

User Review  - ParryHotter - LibraryThing

A good review of literature in easy to read format. A must for sales and marketing folks looking to dig deeper. However most of the research comes from college students in the USA so it may be more narrow than indicated. Great way to be on the lookout for manipulation as well. Read full review

LibraryThing Review

User Review  - red.yardbird - LibraryThing

Been wanting to read something by Cialdini for a while, actually ever since I listened to one of his lectures - which was great. A day after I finished it, someone stopped us in the street selling ... Read full review

LibraryThing Review

User Review  - rightantler - LibraryThing

This is a classic. Covering Reciprocity, Commitment and consistency, Social proof, Liking, Authority and Scarcity it is a definitive introduction to how we are influenced. Many of the examples may now seem old hat, but a quick study of tv advertising suggests that they are more relevant not less. Read full review

Great deal but....

User Review  - trusmurph - Overstock.com

My copy came with a tear in the rear cover... not a big deal just slightly annoying.For anybody trying to order this book The revised edition this one is made to be a casually readable version whereas ... Read full review

LibraryThing Review

User Review  - lorin - LibraryThing

Human beings use a number of heuristics to simplify our decision-making processes. Unfortunately, these heuristics can be exploited by other people for personal gain. Cialdini describes how people can ... Read full review

LibraryThing Review

User Review  - Miro - LibraryThing

Robert Cialdini is a professor of psychology at Arizona State University. He takes the line that modern life is fast and complex and we all use shortcuts (ie don`t think) in resolving what to do. This ... Read full review

LibraryThing Review

User Review  - chaosmogony - LibraryThing

What an interesting book. Read full review


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