Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
What people are saying - Write a review
Review: Influence: The Psychology of PersuasionUser Review - Alex Devero - Goodreads
Humans tend to use predictable “shortcuts” to deal with certain decision-making situations, and people like advertisers, con-artists and salespeople take advantage of these “preprogrammed” responses ... Read full review
Review: Influence: The Psychology of PersuasionUser Review - Jay Yeo - Goodreads
Was recommended on reddit. I found this book highly enjoyable as it presents itself in an ethical, "Defense Against The Dark Arts" manner. It talks about seven techniques of influence — reciprocation ... Read full review