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accounting equation accounts receivable advantages advertising allows amount analysis approach assets bank break-even buyer capital cash budget cash flow CHAPTER OBJECTIVES competition competitors CONCEPTS Match contract corporation costs create customers deductible develop discounts earnings employees entrepreneur equity evaluate expenses factors firm's franchise funds identify income income statement inventory control system investment Janet Kemmons Wilson KEY TERMS layout liability loan loss manufacturing merchandise method needs OBJECTIVES Upon completion offer operation owner's equity ownership partner partnership penetration pricing percent perpetual inventory potential Practice Exam problem profit programs purchase ratio records retail risk selling shoplifting Small Business Administration small business manager small business owner small firm sole proprietorship Source specific statement strategy suppliers technique TERMS AND CONCEPTS trade types typically Uniform Commercial Code venture zero coupon bonds