Crash Course in Marketing for Libraries

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Libraries Unlimited, 2007 - Language Arts & Disciplines - 177 pages
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Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described.

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User Review  - davidloertscher - LibraryThing

Blanche Wools has created a series of crash course books that give the kernal of an idea with lots of examples. Thus, Alman, a pro at marketing gives us just 58 pages of essential information about ... Read full review

Contents

Chapter 1The Planning Process for Your Marketing Plan
2
Chapter 2Develop a Marketing Plan
21
Using the Media Newsletters
31
Copyright

8 other sections not shown

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About the author (2007)

Susan Webreck Alman has been interested in Interpersonal Communication for Librarians [Library Marketing, PR and Advocacy] for two decades. She teaches communication [marketing] courses to graduate students in library and information science on a regular basis. Her students are enthusiastic about her expertise and teaching style. Sue received degrees (MLS and PhD) from the University of Pittsburgh. Her career has included public service and administrative posts in libraries, and teaching at the University of Michigan. Currently, she is the director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

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