Business Research Methods
Cengage Learning, Jun 25, 2013 - Business & Economics - 696 pages
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
What people are saying - Write a review
Beginning Stages of the Research Process
Research Methods for Collecting Primary Data
Sampling and Fieldwork
Data Analysis and Presentation
Other editions - View all
2012 Cengage Learning advertising analysis ANOVA answer asked attitudes behavior bias brand business research chapter coding coefficient concept conducted consider consumers copied Copyright 2012 Cengage correlation databases decision dependent variable distribution Due to electronic duplicated eBook and/or eChapter(s effect electronic rights employees error estimate ethical example Exhibit experiment experimental factors focus group frequency hypothesis identify indicate Internet interval interview involved mean measure nonprobability sampling observation ofthe p-value percent population problem qualitative research questionnaire random regression represent research objectives research questions Research Snapshot respondent’s respondents retail Rights Reserved sample scale scanned scores secondary data selected situation sources specific statistical stratified sample subjects suppressed t-test techniques telephone third party content tion validity variance whole