Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships
Achieve your goals by selectively engaging the right people and connecting well with them
Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking is the key to their success. But traditional networking approaches-meet as many people as possible, amass huge numbers of "connections" and "friends" in your LinkedIn and Facebook networks-rarely produce more than a handful of relationships that pay off. In Well-Connected, networking maven and coach Gordon Curtis explains that the secret to building truly effective relationships is to narrow--rather than widen--your network. His proven methodology for building key relationships that deliver results every time emphasizes selectively engaging the right people and connecting with them well : First, identify a "critical enabler," someone who has access to the knowledge you need and is inclined to help you; second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable before you ask her or him for anything.
Well-Connected serves as the playbook for sophisticated business people who know there's a better way to connect with the right people to get things done better and faster.
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As social networking is burgeoning, the art of building authentic, mutually beneficial relationships is dwindling. Gordon Curtis solves this dilemma with his “Right Person – Right Approach” method of networking. Identify “critical enablers” who are in a position to help you, use your contacts to get a referral and then offer something of value to entice them to your side. Curtis guarantees that his approach will enable you to achieve your business goals, whether you are looking for a job, seeking investment capital or trying to boost your sales. He cites clients’ case histories as do and don’t examples; they all enjoy life-changing success. Although getAbstract is skeptical about Curtis’s 100% success guarantee, the book provides solid networking fundamentals for anyone attempting to become “well connected.”
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