The E-commerce Question and Answer Book: A Survival Guide for Business Managers

Front Cover
AMACOM Div American Mgmt Assn, 2002 - Business & Economics - 226 pages
5 Reviews
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
 

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Contents

II
1
IV
4
V
6
VI
7
VII
8
VIII
9
IX
10
X
13
LVII
100
LVIII
101
LIX
104
LX
105
LXI
107
LXII
110
LXIII
111
LXIV
113

XI
16
XII
19
XIII
21
XIV
24
XV
27
XVI
28
XVII
30
XIX
32
XX
34
XXI
35
XXII
38
XXIII
39
XXIV
40
XXV
42
XXVI
44
XXVII
45
XXVIII
47
XXIX
48
XXX
50
XXXI
52
XXXII
54
XXXIII
56
XXXIV
57
XXXV
59
XXXVI
62
XXXVII
64
XXXVIII
66
XL
68
XLI
71
XLII
74
XLIII
76
XLIV
77
XLV
79
XLVI
80
XLVII
85
XLVIII
86
XLIX
87
L
88
LI
90
LII
91
LIII
92
LIV
95
LV
97
LVI
99
LXV
114
LXVI
116
LXVII
117
LXVIII
119
LXIX
121
LXX
122
LXXI
123
LXXII
124
LXXIII
127
LXXIV
131
LXXV
133
LXXVI
135
LXXVII
137
LXXVIII
140
LXXIX
142
LXXX
144
LXXXI
146
LXXXII
147
LXXXIII
148
LXXXIV
151
LXXXV
154
LXXXVI
159
LXXXVII
160
LXXXVIII
161
XC
163
XCI
165
XCIII
167
XCIV
168
XCV
170
XCVI
171
XCVII
174
XCVIII
175
XCIX
177
C
179
CI
180
CII
183
CIII
184
CIV
186
CV
188
CVI
189
CVII
190
CVIII
191
CIX
211
Copyright

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About the author (2002)

Anita Rosen (Mountain View, CA) is an experienced consultant who helps companies implement Internet/intranet management and marketing strategies. Her clients include Netscape, Novel, Oracle, 3DO, and Digital. She is the author of Looking Into Intranets & the Internet.

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