Business Research Methods
The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.
It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.
The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.
New to this Edition
- Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research.
- Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations.
- Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.
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it is nice one book heard by friend thats why i am just going to read out this one book so i hope can undersatn RM easly. And i am studying in GTU MBA Sam-1...
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Business research strategies
quantitative and qualitative
Planning a research project and formulating research questions
The nature of qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Language in qualitative research
Documents as sources of data
Qualitative data analysis
reviewing the literature
Ethics in business research
The nature of quantitative research
Secondary analysis and ofﬁcial statistics
Quantitative data analysis
Using SPSS for Windows
Breaking down the quantitativequalitative divide
Quantitative research and interpretivism
Combining quantitative and qualitative research
Reﬂections on mixed methods research
Internet research methods
Writing up business research
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