Business Research Methods

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Oxford University Press, 2007 - Business & Economics - 786 pages
13 Reviews
The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.

It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.

The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

New to this Edition
- Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research.
- Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations.
- Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.
 

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it is nice one book heard by friend thats why i am just going to read out this one book so i hope can undersatn RM easly. And i am studying in GTU MBA Sam-1...
Thank You Oxford

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also visit this link
project..
www.researchforbusinessmethod.blogspot.com 

Contents

Business research
4
Business research strategies
11
Epistemological considerations
16
Ontological considerations
22
quantitative and qualitative
28
Key points
35
Research designs
38
Planning a research project and formulating research questions
74
The nature of qualitative research
401
Ethnography and participant observation
439
Interviewing in qualitative research
471
Focus groups
509
Language in qualitative research
529
Documents as sources of data
553
Qualitative data analysis
578
Using NVivo
602

reviewing the literature
93
Ethics in business research
126
Part Two
151
The nature of quantitative research
153
Sampling
179
Structured interviewing
208
Selfcompletion questionnaires
239
Asking questions
257
Structured observation
280
Content analysis
301
Secondary analysis and official statistics
324
Quantitative data analysis
347
Using SPSS for Windows
375
Part Three
399
Part Four
623
Breaking down the quantitativequalitative divide
625
Quantitative research and interpretivism
630
Reciprocal analysis
636
Combining quantitative and qualitative research
642
Reflections on mixed methods research
657
Internet research methods
660
Writing up business research
690
Glossary
725
References
735
Author index
760
Subject index
767
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About the author (2007)


Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester.

Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.

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