Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
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LibraryThing ReviewUser Review - Sonya.Contreras - LibraryThing
I wish that I'd read this book when I was teaching school. The principles and ideas presented enable anyone who speaks, teaches, communicates, writes,....evaluate what they say and how they say to ... Read full review
LibraryThing ReviewUser Review - marshapetry - LibraryThing
Excellent narrator, really good book! I gather that the book was a textbook because it's written to students, even has study questions at the end of each chapter. Since I'm not a marketing student ... Read full review