Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
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Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Alex - Goodreads
Case studies were relevant and they offered some great tips on writing messages that stick in our minds. Read full review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Liz Paul - Goodreads
good overview of ideas and what reaches suistanability. lots of innovation Read full review