Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

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Random House Publishing Group, Feb 11, 2008 - Business & Economics - 336 pages
96 Reviews
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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User Review  - brikis98 - LibraryThing

A superb book that presents convincing arguments, great stories, great research, great analogies, and highly actionable advice on how to communicate ideas in a way that will "stick". That is, in a way ... Read full review

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User Review  - danoomistmatiste - LibraryThing

Quite an interesting book. Teaches you effective communication, how a mundane idea can be turned into a really compelling story by the way it is presented. This book gives hope for those folks who ... Read full review

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About the author (2008)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

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