Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

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Random House Publishing Group, Feb 11, 2008 - Business & Economics - 336 pages
1845 Reviews
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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Great tips and insights. - Goodreads
Good tips about story telling and communication. - Goodreads
Amazingly engaging and well-researched. - Goodreads
As a writer, I love this book. - Goodreads
a very helpful book; and easy to read. - Goodreads
... overall, a good read, and educational. - Goodreads

Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - Satkar Ulama - Goodreads

I guess this is one of those books I judged by their covers. Poor visualization. Unappealing color. Until I started reading its first pages. The authors say on the introduction chapter that this book ... Read full review

Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - Krishna Kumar - Goodreads

The authors make an attempt to understand the reasons why some ideas spread like wildfire while others remain stagnant. The keys for an idea to succeed is that is it should be a Simple, Unexpected ... Read full review

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About the author (2008)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

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