Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

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Random House Publishing Group, Feb 11, 2008 - Business & Economics - 336 pages
2391 Reviews
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - Justin Mitchell - Goodreads

Excellent book for all public communicators. I see it profitable for teachers, business leaders, pastors and those that communicate to groups of people on a regular basis. The chapter on "Concrete ... Read full review

Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - Eugene - Goodreads

The book is about stories and best ways to deliver an important message to your target audience. It is enjoyable to read because it is packed with lot of stories (as the main medium to deliver a ... Read full review

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About the author (2008)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

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