Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

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Random House Publishing Group, Feb 11, 2008 - Business & Economics - 336 pages
2451 Reviews
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - Alicia Carlsen - Goodreads

This book is definitely sticky and I can already see how the ideas can be applied in business, church, and so much more. Read full review

Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - Johnny Galt - Goodreads

Great book. I found it a little less fluid than I wanted it to be since there were some obvious main points they were trying to drive but overall it was good even though somewhat hard to engage. I did ... Read full review

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About the author (2008)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

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