Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
What people are saying - Write a review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Satkar Ulama - Goodreads
I guess this is one of those books I judged by their covers. Poor visualization. Unappealing color. Until I started reading its first pages. The authors say on the introduction chapter that this book ... Read full review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Krishna Kumar - Goodreads
The authors make an attempt to understand the reasons why some ideas spread like wildfire while others remain stagnant. The keys for an idea to succeed is that is it should be a Simple, Unexpected ... Read full review