In Search of Business Value: Insuring a Return on Your Technology InvestmentIn today's high-tech business world, few issues are more important than how companies can gain competitive advantage from using new technology, especially information technology (IT). In 'In Search of Business Value', Microsoft vice president Robert McDowell and best-selling business author William L. Simon address that problem head-on, describing the steps every organization must take to "get the best bang from each buck spent" on IT infrastructure.Drawing on their own personal experience and that of over twenty-five corporate and IT leaders from the worlds of business and government, 'In Search of Business Value' covers in detail such issues as bringing organizational leaders on board in promoting the use of IT, enlisting staff support, using IT to lower costs and improve productivity, integrating the IT and business sides of an organization, and using IT to support best business practices.IT these days is an indispensable tool in defining and achieving corporate goals. 'In Search of Business Value' is an indispensable tool for corporate leaders and managers looking to make IT work successfully for their organizations. |
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Contents
Anybody Buying Technology Only for the Sake | 21 |
Youre Using Technology in Support of Business | 45 |
Making the Business Case | 59 |
Demonstrating Value After the Fact | 79 |
Governance Culture | 95 |
The Beatings Will Continue Until the Culture | 113 |
Why Arent You Using the Ruby Slippers | 129 |
Controversy and Miscellany 151 | 155 |
Profiles | 191 |
Acknowledgments | 207 |
Common terms and phrases
Archie Kane audit benefits Bill Simon budget business leaders business processes business side business unit business value Carla von Bernewitz Chevron ChevronTexaco clients Common Health company's competitive advantage corporate cost Craig Cuyar culture customers Dave Clementz David Farquhar decisions deliver Denver Health e-learning employees enterprise executive Gary Moore GMAC-RFC going implementation Information Technology infrastructure Integris Health Internet investment issue Jeff Cohen Jerry Gross JetBlue Lawrence Baxter leadership Lloyds TSB look major Marsh Marsh Inc Mary Kay ment merger Microsoft million ness nology Officer operating organization outsourcing percent problem productivity responsibility revenues Roger Smith senior solution spend Stan Hupfeld Steve Hankins strategic Susan Conway talk tech technology project Texaco there's things Timbercon tion trying Tyson Foods U.S. Army Wal-Mart Washington Mutual what's
Bibliographic information
| Title | In Search of Business Value: Insuring a Return on Your Technology Investment |
| Authors | Robert L. McDowell, William L. Simon |
| Publisher | SelectBooks, Inc., 2004 |
| ISBN | 1590790626, 9781590790625 |
| Length | 222 pages |
| Subjects | › Business & Economics / Management Technology & Engineering / Nanotechnology & MEMS |
| Export Citation | BiBTeX EndNote RefMan |