The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
453 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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5 stars
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2 stars
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A very good intro to UX - Goodreads
Great premise--OK execution - Goodreads
Great book for simple but obvious insights. - Goodreads
Fantastic introduction to interface design. - Goodreads
The basic premise though has not changed. - Goodreads

Review: The Design of Everyday Things

User Review  - Ainsley - Goodreads

Really great lessons on what to keep in mind while you design. My takeaways: it's never the user's fault if they get something wrong. You have to understand what they expect from using a product and ... Read full review

Review: The Design of Everyday Things

User Review  - Julie Bzostek - Goodreads

Always good, even the 3rd time through. Read full review

All 285 reviews »

About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

Bibliographic information