The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
What people are saying - Write a review
Review: The Design of Everyday ThingsUser Review - Ainsley - Goodreads
Really great lessons on what to keep in mind while you design. My takeaways: it's never the user's fault if they get something wrong. You have to understand what they expect from using a product and ... Read full review
Review: The Design of Everyday ThingsUser Review - Julie Bzostek - Goodreads
Always good, even the 3rd time through. Read full review