The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
472 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Absolutely brilliant and easy to read. - Goodreads
A very good intro to UX - Goodreads
Great premise--OK execution - Goodreads
Great book for simple but obvious insights. - Goodreads
Fantastic introduction to interface design. - Goodreads
The basic premise though has not changed. - Goodreads

Review: The Design of Everyday Things

User Review  - Noah - Goodreads

Good, crisp writing that turns what could easily be a really dry, academic text into something that works well for a casual audience too. Read full review

Review: The Design of Everyday Things

User Review  - Josh Steimle - Goodreads

If you design apps, websites, door handles, products, or anything else, you need to read this. Also great for programmers and engineers who want people to actually use what they create. Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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