The Design of Everyday Things

Front Cover
Basic Books, 1988 - Technology & Engineering - 257 pages
469 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Absolutely brilliant and easy to read. - Goodreads
A very good intro to UX - Goodreads
Great premise--OK execution - Goodreads
Great book for simple but obvious insights. - Goodreads
Fantastic introduction to interface design. - Goodreads
The basic premise though has not changed. - Goodreads

Review: The Design of Everyday Things

User Review  - Charles - Goodreads

The bible for anyone that's interested in the human-made world around them whether you're a designer or a user. Don Norman clearly understands how things work and is an engaging writer. Read full review

Review: The Design of Everyday Things

User Review  - Amrullah Zunzunia - Goodreads

Since I am not a designer by profession, this book was not an essential read for me, Yet, I got to learn a lot about how human brain interacts with the world, and that knowledge is useful in daily activities Read full review

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About the author (1988)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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