The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Charles - Goodreads
The bible for anyone that's interested in the human-made world around them whether you're a designer or a user. Don Norman clearly understands how things work and is an engaging writer. Read full review
Review: The Design of Everyday ThingsUser Review - Amrullah Zunzunia - Goodreads
Since I am not a designer by profession, this book was not an essential read for me, Yet, I got to learn a lot about how human brain interacts with the world, and that knowledge is useful in daily activities Read full review