The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Noah - Goodreads
Good, crisp writing that turns what could easily be a really dry, academic text into something that works well for a casual audience too. Read full review
Review: The Design of Everyday ThingsUser Review - Josh Steimle - Goodreads
If you design apps, websites, door handles, products, or anything else, you need to read this. Also great for programmers and engineers who want people to actually use what they create. Read full review