The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
796 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Review: The Design of Everyday Things

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Here was one of those few books that not only made me go "Whoa!" but also made me go away, many times throughout reading it, to do some pondering. Which, I believed, was one of the ultimate purposes ... Read full review

Review: The Design of Everyday Things

User Review  - Goodreads

This is a fascinating look at the psychology of design, or what has come to be called 'human factors.' I can proudly say that this book has become dated, but in an entirely delightful way: many of the ... Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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