The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
486 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Review: The Design of Everyday Things

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Liked as theory but a bit repeptitive. Would reference in future though Read full review

Review: The Design of Everyday Things

User Review  - Goodreads

Really neat book that offers insight into the world of design. I never thought so much about light switches and faucet knobs... the not-needing-to-think part would actually be indicative of good ... Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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