The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Philippe Heckly - Goodreads
One of the least inviting book cover. A title that doesn't have much curb appeal. But a book that turns your understanding and relationship with everyday objects. The only other author who may have go so deep in describing objects is perhaps George Perec. Read full review
Review: The Design of Everyday ThingsUser Review - Amit Patil - Goodreads
This is a bible for anyone who wants to start a career in user Centered Design. Don Norman changes your thought process when you read this book end to end. Read full review