Crowdsourcing: A Short Overview for the Rest of Us

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Pearson Education, Jan 15, 2010 - Business & Economics - 10 pages
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This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.


Everything you need to know about crowdsourcing right now, to start using it for competitive advantage!


The Web has connected nearly a billion people, amplifying all that individual brainpower with the power of technology. Suddenly, humans can act in mass collaboration, using the kind of collective intelligence once reserved for ants and bees--but with human IQ driving the mix. The result: a quantum increase in the world’s ability to conceive, create, compute, and connect....


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About the author (2010)

Barry Libert is Chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey and Company consultant, he has coauthored three highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and for 20 years at McKinsey & Company, where he was named a principal in 1986 and a director in 1992.

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