Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement
Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's struggles, set-backs, and successes. "A brilliant new book."-Peter Dreier, The Nation "Why David Sometimes Wins is an exceptional book that will be of widespread interest to scholars and activists alike."-Howard Kimeldorf, American Journal of Sociology "This book is a must read for organizers. The analysis of how a small and poor, but motivated, group of workers triggered a social movement provides invaluable lessons on what to do and not do as we struggle with the challenges of the 21st century."-Andy Stern, President, Service Employees International Union "How does David defeat Goliath and, equally important, avoid becoming Goliath? The answer is to develop strategic capacity, an ongoing interactive process of experimentation, learning, and adapting. This fascinating book shows how Cesar Chavez and the UFW created and then lost its strategic capacity-an important lesson on leadership and organization."-Joseph S. Nye, Jr., Harvard University "Through unforgettable and compelling stories, Marshall Ganz convincingly shows how we need not wait for the right time in history, but how we can all participate in making history together and how the resources to do so can be found in one another. Why David Sometimes Wins will enter the canon of readings on social change. Get this book. Read it. Use it!"-Gerald Torres, co-author of The Miner's Canary
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AFL-CIO Agricultural Workers American Angeles AWOC AWOC’s began bracero program California California Farm Worker campaign cannery Cesar Chavez challenge civil rights movement contract DiGiorgio director Dolores Huerta domestic workers Drake election ElMalcriado employers Farm Labor farm worker organizing federal Filipino Fresno funds Grami Hartmire harvest hired Hoffa Huerta Ibid immigrant Imperial Valley Itliong Jim Drake June Kircher labor contractors labor market Labor Unionism leadership learned lettuce Levy Malcriado March Meany Medina meeting Meister and Loftis Mexican Mexican-American Migrant mobilize Mohn negotiate networks NFLU NFWA leaders NFWA’s organize farm organize farm workers Oxnard Padilla Perelli-Minetti picket lines political president ranch recruited Reuther Roman Catholic Ross Sacramento San Francisco Schenley secondary boycott social Stockton strategic capacity strategy strikers table grape tactics Taylor Teamsters Tulare County UFW Chronology UFW’s UFWOC United Farm Workers Valley Labor Citizen volunteers vote wages