Practical Strategy: Structured Tools and Techniques

Front Cover
Financial Times Prentice Hall, 2004 - Business & Economics - 308 pages
0 Reviews

A practical approach to strategy that demands logical thinking, rather than high level mathematics, in order to put theory into practice.

Practical Strategy is ideal for both practitioners and students of Strategy and Decision Science.
It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book¿s uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. An exciting range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

References to this book

All Book Search results »

About the author (2004)

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners. He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.

Bibliographic information