Practical Strategy: Structured Tools and Techniques

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Financial Times Prentice Hall, 2004 - Business & Economics - 308 pages
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Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today.  The books practical outlook offers a unique approach to a broad range of strategic situations, in which it explores each one through practical questioning and techniques.  This text demonstrates how strategic decisions are met on logic, rather than high level mathematics, by using real life examples and case studies to engage the student.

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About the author (2004)

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners.  He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.

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