Marketing Chiropractic to Medical Practices

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Jones & Bartlett Learning, May 19, 2008 - Medical - 329 pages
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The first book of its kind, Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic practice for their patients. By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs the chiropractor how to confidently access their greatest untapped new patient source. Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds. Features: How to provide a pro-chiropractic message based on evidence based research How to access physicians Uncover patient needs and physician objections for chiropractic care Learn the most common physician objections and how to overcome them How to select research that addresses the needs and objections of a physician How to present research to support a MD/DC conversation
 

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Contents

Chapter
4
What and How of Promoting Your Practice
49
Safety Data for Chiropractic
193
CostEffectiveness of Chiropractic Care
219
The Competition
241
Acupuncture
251
Naturopaths
261
Other Promotional Opportunities
267
Appendix A Companies with Promotional Products
275
General Safety Statistics
281
Appendix F Chiropractic Education
287
Sample Prescription Pad Information
297
Index
303
Copyright

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